Email Marketing Best Practices

Email marketing can be annoying for consumers when marketers overdo it, but can be beneficial to everyone when done right. This video addresses 7 main strategies for the most effective email marketing.


Dove’s Real Beauty Campaign

Recently, Dove has been promoting real beauty and including your average every-day women in their commercials. Here is an empowering video that does just that. Women are asked to describe themselves to a professional sketch artist (who cannot see them), and this sketch is compared to a sketch drawn by the same man but described by a person they had just met. Most women described themselves in ways that exaggerate facial features that they consider “flaws”. The person they had just met emphasized those features differently, which made the sketch turn out completely different. When the women saw the sketches side by side, they were shocked to see how beautiful others view them.